Beastie Boys
Grand Royal Magazine #3

Storytelling, Creative Content & Production

Project Overview

For the third issue of Grand Royal Magazine, I played a central role as a writer, editor, and creative coordinator, contributing to the magazine's iconic storytelling. This issue focused on the history and cultural impact of the synthesizer, blending insightful narratives with engaging visuals.

The primary objective of this project was to celebrate the synthesizer as a revolutionary instrument in music and culture. Through thoughtful storytelling and in-depth research, the magazine aimed to educate readers, spotlight legends in the synthesizer world, and provide a compelling, culturally resonant issue that reflected the ethos of Grand Royal and the Beastie Boys.
- Craft engaging feature articles and interviews with notable figures in the music industry.
- Showcase the history and evolution of the synthesizer as a mainstream instrument.
- Commission a visually striking cover that encapsulated the creative spirit of the magazine.
- Coordination Across Subjects: Managing interviews with high-profile figures such as Keyboard Money Mark, Walter Sear, and Brian Kehew required strategic scheduling and flexibility.
- Synthesizing History: Distilling decades of synthesizer innovation into a compelling, accessible narrative was a significant challenge.
- Creative Vision for the Cover: The magazine’s cover design needed to encapsulate the theme of synthesizer innovation while standing out as a unique piece of visual storytelling.
How Challenges Were Addressed:
- Built strong communication channels to streamline interviews and gather authentic insights.
- Conducted extensive research, leveraging primary sources and expert interviews to craft an accurate yet engaging historical narrative.
- Worked closely with a commissioned artist to conceptualize and execute a cover design that turned a synthesizer into a spaceship engaged in an intergalactic dogfight, visually tying the instrument to innovation and imagination.
- Developed a strategic media mix to maximize reach and engagement, integrating paid, owned, and earned media channels.
- Worked closely with media partners and vendors to align messaging and optimize delivery.
- Leveraged enhanced targeting strategies on social and digital platforms to ensure key messages resonated with the right audiences.Description text goes here
- Cultural Impact: The synthesizer-themed issue became a standout piece in the Grand Royal portfolio, blending cultural insight with engaging editorial content.
- In-depth Features: Delivered a compelling cover story on the history of the synthesizer, complemented by profiles of legends like Bob Moog, Wendy Carlos, and Dave VanKovering.
- Visual Creativity: The commissioned cover art became an iconic representation of the magazine’s innovative spirit.
- Industry Recognition: The magazine issue was praised for its unique approach to storytelling, highlighting Grand Royal as a leader in music and cultural journalism.
- Campaign Strategy
- Social Media Strategy
- Creative Ideation
- Media Planning and ExecutionItem description