Culture-first.
Impact Driven.
I’ve created brand campaigns at the intersection of strategy and storytelling that drove a cultural connection and measurable impact. Each is rooted in bold ideas, a clear purpose, and a deep understanding of the audience.
From global blockbusters to grassroots movements, these brand campaigns were built to last and resonate.
Grand Theft Auto III (Rockstar Games)
Grand Theft Auto IV (Rockstar Games)
Grand Theft Auto: San Andreas (Rockstar Games)
Geekmas (Loot Crate)
Volunteer Recruitment (Team Rubicon)
Transformers (Loot Crate)
The Warriors (Rockstar Games)
End of Year 2019 Giving (Team Rubicon)