Instagram Storytelling Campaign
Unlikely Collaborators / 2023
GOAL: Challenge audiences to explore perception and personal growth, expand brand reach and engagement on Instagram, and transform the feed into a community-driven space aligned with the brand’s mission.
Challenges
Designing content that feels deeply personal yet universally relatable
Standing out on a platform saturated with polished, impersonal visuals
Balancing visual experimentation with message clarity
Personal Stories
Approach
Pitched and led new content formats built around audience reflection and perception
Directed creative team to design hand-drawn animations, textured stories, and minimalist black-and-white layouts
Introduced narrative prompts and community-driven CTAs to encourage authentic user submissions
Developed a content calendar structured around themes of identity, transformation, and challenge
Coordinated cross-functional collaboration between strategists, designers, writers, and animators
Built momentum by turning follower responses into shared story content, fostering engagement loops
Quotes
Community Prompts
Personal Stories
Outcomes
Significantly increased Instagram engagement and follower growth
Boosted story reply rates through interactive CTAs and emotional prompts
Elevated visual identity with a distinct, recognizable design system
Repositioned the brand as a digital thought leader in identity and self-awareness
Turned Instagram from a broadcast channel into an interactive community platform
Reels
Personal Story
Personal Story - Reels
Personal Story
Unlikely Friendships
