Brand Campaigns
I’ve created brand campaigns at the intersection of strategy and storytelling that drove a cultural connection and measurable impact.
Each is rooted in bold ideas, a clear purpose, and a deep understanding of the audience.
Culture-first
Impact Driven
Grand Theft Auto III (Rockstar Games)
Grand Theft Auto IV (Rockstar Games)
Grand Theft Auto: San Andreas (Rockstar Games)
Geekmas (Loot Crate)
Volunteer Recruitment (Team Rubicon)
Transformers (Loot Crate)
The Warriors (Rockstar Games)
End of Year 2019 Giving (Team Rubicon)