Loot Crate Direct-to-Consumer (DTC) Subscription Campaigns

Director of Brand Marketing

• New User Acquisition Campaigns

• Existing and Remarketing Campaigns

• Holiday Campaigns

Led brand positioning to establish brand values designed to differentiate across three pop culture, anime and gaming verticals driving creative efficiencies overseeing 25+ franchise partners monthly. 

Led a team of growth managers in collaboration with brand management and performance marketing teams to develop strategic insights based in available consumer data, content campaigns and tactics.

Set accountable goals to drive profitability based on a percentage of gross margin of product for a monthly mystery box service.

Developed and executed original content assets for A/B testing and optimization for landing pages, product pages, brand partners and community.

Created, concepted, designed, pitched and wrote presentations to secure paid promotions and co-marketing promotions.

Sub-brands and partner brands: Loot Crate, Loot Gaming, Loot Anime, Loot Wear, Wizarding World, Marvel Gear and Goods