TURNING VISION

INTO VICTORY

Growth & Innovation

  • Market Expansion Strategies: Developing and executing brand and product line growth strategies across new markets.

  • Emerging Technology Integration: Consulting on adopting the latest technologies for enhancing operational efficiency and creating new business opportunities.

  • Agile Marketing Solutions: Implementing agile marketing processes to adapt quickly to market changes and consumer demands.

Growth & Innovation

  • Market Expansion Strategies: Developing and executing strategies for brand and product line growth across new markets.

  • Emerging Technology Integration: Consulting on the adoption of the latest technologies for enhancing operational efficiency and creating new business opportunities.

  • Agile Marketing Solutions: Implementing agile marketing processes to adapt quickly to market changes and consumer demands.

Brand Marketing

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Creative Direction and Leadership

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Data-Driven Storytelling

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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

19+ years’ experience in in Integrated Marketing, Brand Strategy and Global Creative Leadership for small startups to international large-scale organizations

A Digital Leader & Innovator: core strategist for a global video game launch that dramatically increased consumer engagement (became the top selling title with 17M+ views)

A Trusted Industry Advisor & Market Growth Consultant: identifies key business challenges and creates digital and branding solutions that increase new business opportunities and drive ROI

PARTIAL CLIENT LIST: 20th Century Fox, Amazon Studios, AMC, Blizzard, Capcom, CBS All-Access, Electronic Arts, Hasbro, Legendary, Lionsgate, Lucasfilm, Marvel, Mattel, Microsoft, Netflix, Pepsi (Mountain Dew), PlayStation, Rockstar Games, Square Enix, Team Rubicon, The Walt Disney Company, Under Armour, Universal Studios, WB Games

Outstanding skill-set in establishing growth strategies for brands and multiple products lines including designing marketing campaigns that fuel consumer demand, maximize social channels and solidify brand loyalty

Recruits and coaches global cross-functional marketing teams resulting in optimized thought leadership, improved workflow productivity, maximized media planning and increased employee dedication 

Designed and executed an innovative earned media index that defined relative market values to predict a greater ROI and optimize media spend

Extensive experience in Financial Management including budget allocation, sponsorship funding and optimization of resource/vendor cost-spending to drive higher customer lifetime value

 

Operational Leadership, Process Streamlining, Budget Management, ROI Analysis, Performance Management, Customer Acquisition, Organizational Restructure, KPIs, Channel Growth, Multi-channel Marketing Programs, Media Partnerships, Direct to Consumer, Customer Experience, Marketing Budget Strategy, Resource Management, Digital Audience Development, Vertical Marketing, Content Marketing, App Campaigns


Skills: Adobe Creative Cloud, AdSense Tracker, Amazon Web Services AWS software, Apple macOS, Asana, Atlassian JIRA, CSS, Cision TrendKite, Classy, Crimson Hexagon, Facebook Ads, Facebook Business Manager, Google AdWords, Google Analytics, Google Suite, Google Drive, HTML, LexisNexis, LinkedIn, Looker, Microsoft Dynamics, Microsoft Excel, Microsoft Office 365, Microsoft Outlook, Microsoft PowerPoint, Microsoft SharePoint, Microsoft Word, MicroStrategy, MySQL, NetSuite ERP, Online advertising reporting software, Salesforce software, Sailthru, SEM, SEO, Shopify, SmugMug Flickr, Sprout Social, Sysomos, Tableau, Twitter Ads, YouTube